Cleansing is the first and most crucial step of any skincare routine. It removes dirt, oil and makeup and prepares your skin for the next steps. In this blog post, I’ll look at why you should use a cleanser.

Why should we use a cleanser?

Remove dirt and impurities: They remove the daily grime that clogs pores and leads to breakouts. Using a cleanser morning and night keeps your skin free from impurities.

Prepare for other skincare products: By removing dirt and oil you are preparing skin for the next steps in your routine, such as toning and moisturising.

Balance skin pH: Our skin has a natural pH balance, which is slightly acidic. Cleansers are formulated to maintain this balance and prevent the skin from becoming too alkaline, which can lead to dryness and irritation.

How to use a cleanser

Soak your face with warm water, making sure it’s not too hot as this can dehydrate your skin and damage sensitive areas. Apply a small amount of cleanser with your finger tips or cotton wool. Gently massage in a circular motion, avoiding the eye area, for between 30-60 seconds. Rinse thoroughly and pat, not rub, your face dry with a clean, soft towel.

Leaving your cleanser on your face for one minute will save you time and money in the long run. You’ll find that your makeup goes on smoother and pores will stay closed.

Heaven’s Bestselling Cleansers

New Edition Cleanser: My patented ABEETOXIN® formula means it has a tightening effect as it cleanses. It’s suitable for all skin types and particularly beneficial for those who experience hormonal imbalance.

Cleanse & Foam: A cleanser and an effective exfoliator in one. It leaves skin feeling really fresh as works its way into pores to flush out dirt and remove blackheads.

Hydro Cleansing Milk: Gentle enough for all skin types, especially those with dry, blemished or oily skin. It hydrates and removes daily pollutants as it cleanses.